Flavor matters to me only if the balm still feels good after repeated use. I once bought a very sweet balm that smelled nice, but I stopped using it because it felt too artificial. Before choosing my next one, I opened https://bitchstix.com/product-category/organic-balms/ and paid more attention to which organic balm flavors sounded wearable every day, not just interesting once. For dry lips, I prefer softer flavors that do not make me want to lick my lips all the time. The actual moisture matters more than the flavor, but a pleasant scent makes me use the balm more often, and that usually helps.