In the digital age, authors often face a dilemma when allocating their marketing budget: should they pour money into Facebook, Amazon, and Google ads, or should they invest in hiring professional book publicists? While both strategies have their place, understanding the fundamental difference between “paid media” (advertising) and “earned media”…[Read more]

As the pandemic fades into the rearview mirror, virtual interviews remain integral to television appearances, especially for authors looking to promote their work. Veteran book publicists advise that engaging in these interviews effectively is crucial for PR, and making a positive impression is key to success. To excel in virtual interviews,…[Read more]