The self-help book market is thriving, with no signs of slowing. However, the fierce competition means authors need to be strategic if they want their book to stand out. Success begins with well-orchestrated book promotion services that integrate several approaches to reach the intended audience. Blending traditional media outreach with…[Read more]

In the digital age, authors often face a dilemma when allocating their marketing budget: should they pour money into Facebook, Amazon, and Google ads, or should they invest in hiring professional book publicists? While both strategies have their place, understanding the fundamental difference between “paid media” (advertising) and “earned media”…[Read more]

As the pandemic fades into the rearview mirror, virtual interviews remain integral to television appearances, especially for authors looking to promote their work. Veteran book publicists advise that engaging in these interviews effectively is crucial for PR, and making a positive impression is key to success. To excel in virtual interviews,…[Read more]