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Smith Publicity, Inc. posted an update in the group
Smith Publicity, Inc. 1 week, 6 days agoKeeping the Pandemic’s Best Book PR Ideas
While the coronavirus pandemic is now fading into the past, some of the changes it triggered in book publicity are likely to persist. The shift to virtual platforms for book PR and sales proved effective, allowing the industry to adapt and thrive. Today, researching book marketing leads to digital s…[Read more]Smith Publicity, Inc. created the group
Smith Publicity, Inc. 1 week, 6 days agoSmith Publicity, Inc. started the topic Book Publicists vs. Advertising: Understanding the Value of Earned Media in the forum Forum example #1 1 month, 1 week ago
In the digital age, authors often face a dilemma when allocating their marketing budget: should they pour money into Facebook, Amazon, and Google ads, or should they invest in hiring professional book publicists? While both strategies have their place, understanding the fundamental difference between “paid media” (advertising) and “earned media”…[Read more]
Smith Publicity, Inc. started the topic Authors: You Can Do Better in Virtual Interviews in the forum Forum example #1 7 months, 1 week ago
As the pandemic fades into the rearview mirror, virtual interviews remain integral to television appearances, especially for authors looking to promote their work. Veteran book publicists advise that engaging in these interviews effectively is crucial for PR, and making a positive impression is key to success. To excel in virtual interviews,…[Read more]
