https://boombox.px-lab.com/members/smith_publicity_inc_/activity/ Activity feed for Smith Publicity, Inc.. Sat, 04 Apr 2026 20:32:36 +0000 https://buddypress.org/?v=10.3.0 en-US 30 hourly 2 ec23201cc9137b582e2b1086a3efd6f5 https://boombox.px-lab.com/forums/topic/the-best-of-both-worlds-the-hybrid-book-launch/ Wed, 25 Feb 2026 10:05:08 +0000 The pandemic forced book launches online; the post-pandemic world has brought them back to bookstores. However, the smartest authors aren’t choosing one or the other—they are doing both. The “Hybrid Book Launch” is the new gold standard in book marketing. It combines the intimacy and local energy of a physical event with the accessibility and glo…[Read more]

]]> 72e5bdef2dd3c3a98ba11098c9bf6ef1 https://boombox.px-lab.com/forums/topic/the-amazing-opportunity-of-self-help-books/ Tue, 27 Jan 2026 15:47:21 +0000 The self-help book market is thriving, with no signs of slowing. However, the fierce competition means authors need to be strategic if they want their book to stand out. Success begins with well-orchestrated book promotion services that integrate several approaches to reach the intended audience. Blending traditional media outreach with…[Read more]

]]> 67a3d91c529778209606e0806300afca https://boombox.px-lab.com/activity/p/3899/ Fri, 19 Dec 2025 10:59:30 +0000 Keeping the Pandemic’s Best Book PR Ideas
While the coronavirus pandemic is now fading into the past, some of the changes it triggered in book publicity are likely to persist. The shift to virtual platforms for book PR and sales proved effective, allowing the industry to adapt and thrive. Today, researching book marketing leads to digital s…[Read more]

]]> 0 8e3f5e153361e67c58f6b712213a4cd9 https://boombox.px-lab.com/activity/p/3898/ Fri, 19 Dec 2025 10:58:03 +0000 0 789d917a3724d35ff0be201b411ad0cb https://boombox.px-lab.com/forums/topic/book-publicists-vs-advertising-understanding-the-value-of-earned-media/ Mon, 24 Nov 2025 12:23:12 +0000 In the digital age, authors often face a dilemma when allocating their marketing budget: should they pour money into Facebook, Amazon, and Google ads, or should they invest in hiring professional book publicists? While both strategies have their place, understanding the fundamental difference between “paid media” (advertising) and “earned media”…[Read more]

]]> ad193db3d366afd8c9046ee45e8d85bb https://boombox.px-lab.com/forums/topic/authors-you-can-do-better-in-virtual-interviews/ Wed, 28 May 2025 11:59:58 +0000 As the pandemic fades into the rearview mirror, virtual interviews remain integral to television appearances, especially for authors looking to promote their work. Veteran book publicists advise that engaging in these interviews effectively is crucial for PR, and making a positive impression is key to success. To excel in virtual interviews,…[Read more]

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