Why is data quality assurance essential for organizations?

Data quality assurance is concerned with ensuring that there are no problems with data before the problem affects business activities. Data quality assurance includes data validation, monitoring, data cleaning, and data governance, which helps to ensure the accuracy of data over time. Successful data quality assurance helps with reporting, compliance, and customer satisfaction. Companies that have data quality assurance procedures in place can trust their data. Source: https://dataqix.com/data-quality-management/